Challenge: In the jam-packed marketing agency space, find a brand name that immediately proclaims “powerful creative” – and find one that is not in use nationwide, available for trademark AND has a smartly matching .com. !! We were up against some of the most creative minds on the planet.

Flare fits the bill. It’s creative, bold, intriguing, powerful; it’s memorable and has imagery and poetry. It sounds great in conversation with humans or bots. Yet, it’s still neutral and versatile enough to imprint whatever the client wants, and can be modified from time to time.

Mission accomplished!