Naming & Verbal Branding
A carefully targeted brand name with available trademarks and domains should always have a clear and powerful strategy and story behind it. Step one is always clarifying the positioning of your brand in the global marketplace today, along with your key selling points & unique value proposition. Then, a competitive names analysis, market, SEO and available user experience research inform our creative brainstorming and Naming Brief. Lastly, there must be sufficient “white space” for the branding to work and succeed.