A carefully targeted brand name with available trademarks and domains should always have a clear and powerful strategy and story behind it. Step one is always clarifying the positioning of your brand in the global marketplace today, along with your key selling points & unique value proposition. Then, a competitive names analysis, market, SEO and available user experience research inform our creative brainstorming and Naming Brief. Lastly, there must be sufficient “white space” for the branding to work and succeed.
We work with a network of award-winning specialists that offer branding, identity, logo design, web design & development, SEO, content strategy, copywriting and trademark assistance in the United States, Canada, and United Kingdom.
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“If you can‘t explain it simply, you don’t understand it well enough.”
– Albert Einstein