Docent Health’s mission is to help health systems build and retain lasting patient relationships. They combine best practices from other industries to help health systems deliver the vision of customer-centric care by combining cutting edge consumer technology, retail based strategic marketing, and hospitality inspired service excellence with deep provider experience to increase customer lifetime value and grow market share.

Founded by Oxeon Partner’s Venture Studio and with funding from Bessemer Venture Partners and NEA , Docent is launching at a critical time when the focus in healthcare is shifting from physician-centric to consumer-centric care delivery.

Accordingly, the word “docent” conveys responsibility, stewardship, and duty, as well as expertise. Although docent, or educated guide, is often associated with museums, it originates from the same word that “doctor” comes from (docere, to teach, enlighten). I am always excited about repurposing and updating words I find to suit current needs. This name syncs organically with and relays my client’s mission of educating and guiding the patient through their healthcare journey. Docent is passionate about making an impact on patient care at a time when they are at their most vulnerable — in the hospital.

One of the best compliments a namer can earn is what CEO Paul Roscoe reported a few days after launch: “The name fits like a custom-made, well-worn jacket.” Bespoke and instantly familiar, unique and therefore available for an exact-match domain and trademark, and a perfect match with the company’s “why”– fait accompli!

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“We turned to NameGirl for an expedited company naming exercise after the initial launch of the company and are thrilled w/the results. Kimberly created a name for us that fits like a custom made jacket. As we have used the name with our customers and investors, we have been even more pleased to see the frictionless “adoptability”, recall, and ease of use of the name. Kim went beyond naming to assist us with transitioning Docent Health to the next branding phase, again over delivering on all her promises and time frames. I highly recommend NameGirl for all facets of naming and brand concepting.”

– Paul Roscoe, Co Founder and CEO at Docent Health