The name Varo embodies the user experience of this AI-powered, digital bank – frictionless, adaptive, agile and powerful. At the same time, Varo is friendly and approachable; their slogan is A bank for all of us.
Varo comes from the root of the word levare, to lift or elevate, in Latin which fits perfectly with their mission to elevate and lift up underserved consumers and improve their financial life, build credit and more. “We want to help people climb up a very broken credit ladder,” says Colin.
Inspired by the Latin root to lift, elevate, levare. In Mexico: money. In Italian: launch.
Future-forward, sleek, frictionless, fluid, agile, powerful. Sounds like arrow. Friendly, approachable.
While definitions are important, the emotional association of a name will always be most powerful to the consumer