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Named and branded a new product line of OTC First Aid products for hemorrhoids. First aid and personal care. Created names for five product and system and individual products. Defined brand as minimalist, modern, clean yet medically founded and doctor backed. It is a one word name that is a common name and yet was clear for Trademark. Cannot reveal name until launch within one month.

Worked on clarifying brand positioning with physician client. Advised him on message points after performing competitive analysis. Pinpointed exactly what his competitive advantage was and relayed how to communicate that to consumers. Sweden Client originally wanted spa/Zen type names, but I uncovered a marketing insight that consumers want to know a doctor is involved and product is backed by medical research so – spa/Zen was too whimsical. Also advised him how to position his product to compete against Preparation H, the industry leader.

Consulted on graphic image, logo and packaging design, trademark.

Challenge:  In the jam-packed Interactive Marketing Agency space, find a brand name that immediately says “We are creative” – and find one that is not in use nationwide, available for trademark AND has a matching .com. !! We were up against some of the most creative minds on the planet.  Adding to the challenge was her location in Beverly Hill, California, a very competitive landscape.

Flare fits the bill. It’s creative, bold, intriguing, powerful; it’s memorable, and has imagery and poetry. It sounds great on the phone. Yet, it’s still neutral enough to imprint whatever the client wants, and can be modified from time to time.
We worked on our domain strategy very closely, often communicating several times a day. FlareOnline.com was available for $9.99 when I named it – the next week it was on sale for $700. For this reason, if my favored name has an available URL I will usually buy it for you and hold it. She bought FlareOnline.com and was able to get FlareMarketing.com for $350 (less than asking) when it became available a week later. All in all, two great URLs, for under $1000. Trademark was filed last week, a total success story on all points. ☺