Brand building is about more than words, shapes, colours and whizzy web applications. Shaping a brand is about putting the fundamentals in place. It involves exploratory discussions, interviews and workshops to establish the project’s framework, with intelligent questioning to clarify the key objectives.
When we’ve gained an understanding of the organisation: its mission, values, products, services, target markets, corporate culture, people, competitive advantage, strengths, weaknesses, marketing strategies and challenges for the future, we apply the key brand-building components to the mix.
Within the boundaries of our earlier listening and thinking, we give free rein to brand application. Following few rules, we work at the intersection of strategic imagination, intuition, design excellence and experience. Integrating meaning with form we produce one-off, not off-the-shelf, solutions. Bringing the brand to life in a multi-channel world.
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