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Created an entirely new international word/name for this hi-tech start-up company- using my knowledge of international phenomes. (Pan = all, Via – roads, all roads; this is a type of search engine.) All URLs were free, and thus a name with NO search engine competition! Top of the search results effortlessly. This is a global name that is memorable and recognizable in many languages. Currently consulting with them on their.
Challenge: In the jam-packed Interactive Marketing Agency space, find a brand name that immediately says “We are creative” – and find one that is not in use nationwide, available for trademark AND has a matching .com. !! We were up against some of the most creative minds on the planet. Adding to the challenge was her location in Beverly Hill, California, a very competitive landscape. Flare fits the bill. It’s.