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Created an entirely new international word/name for this hi-tech start-up company- using my knowledge of international phenomes. (Pan = all, Via – roads, all roads; this is a type of search engine.) All URLs were free, and thus a name with NO search engine competition! Top of the search results effortlessly. This is a global name that is memorable and recognizable in many languages. Currently consulting with them on their.
Challenge: In the jam-packed Interactive Marketing Agency space, find a brand name that immediately says “We are creative” – and find one that is not in use nationwide, available for trademark AND has a matching .com. !! We were up against some of the most creative minds on the planet. Adding to the challenge was her location in Beverly Hill, California, a very competitive landscape. Flare fits the bill. It’s.
Brand name and slogan (On Our Way to You, Bringing Cabinets Your Way to You) for this mobile showroom for kitchen cabinets. Also refined brand positioning and wrote messaging points for press release, brochure and website. This name has plenty of “legs,” i.e., we can play on the customization aspect of “Your Way”; the mobile aspect of “On our Way” to you; and impressing upon customer that this is “the.