Named and branded a new product line of OTC First Aid products for hemorrhoids. First aid and personal care. Created names for five product and system and individual products. Defined brand as minimalist, modern, clean yet medically founded and doctor backed. It is a one word name that is a common name and yet was clear for Trademark. Cannot reveal name until launch within one month. Worked on clarifying brand.
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Challenge: In the jam-packed Interactive Marketing Agency space, find a brand name that immediately says “We are creative” – and find one that is not in use nationwide, available for trademark AND has a matching .com. !! We were up against some of the most creative minds on the planet. Adding to the challenge was her location in Beverly Hill, California, a very competitive landscape. Flare fits the bill. It’s.
Brand name and slogan (On Our Way to You, Bringing Cabinets Your Way to You) for this mobile showroom for kitchen cabinets. Also refined brand positioning and wrote messaging points for press release, brochure and website. This name has plenty of “legs,” i.e., we can play on the customization aspect of “Your Way”; the mobile aspect of “On our Way” to you; and impressing upon customer that this is “the.