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Brand name and slogan (On Our Way to You, Bringing Cabinets Your Way to You) for this mobile showroom for kitchen cabinets. Also refined brand positioning and wrote messaging points for press release, brochure and website. This name has plenty of “legs,” i.e., we can play on the customization aspect of “Your Way”; the mobile aspect of “On our Way” to you; and impressing upon customer that this is “the.