Challenge: In the jam-packed Interactive Marketing Agency space, find a brand name that immediately says “We are creative” – and find one that is not in use nationwide, available for trademark AND has a matching .com. !! We were up against some of the most creative minds on the planet. Adding to the challenge was her location in Beverly Hill, California, a very competitive landscape.
Flare fits the bill. It’s creative, bold, intriguing, powerful; it’s memorable, and has imagery and poetry. It sounds great on the phone. Yet, it’s still neutral enough to imprint whatever the client wants, and can be modified from time to time.
We worked on our domain strategy very closely, often communicating several times a day. FlareOnline.com was available for $9.99 when I named it – the next week it was on sale for $700. For this reason, if my favored name has an available URL I will usually buy it for you and hold it. She bought FlareOnline.com and was able to get FlareMarketing.com for $350 (less than asking) when it became available a week later. All in all, two great URLs, for under $1000. Trademark was filed last week, a total success story on all points. ☺