Created an entirely new international word/name for this hi-tech start-up company- using my knowledge of international phenomes. (Pan = all, Via – roads, all roads; this is a type of search engine.) All URLs were free, and thus a name with NO search engine competition! Top of the search results effortlessly. This is a global name that is memorable and recognizable in many languages. Currently consulting with them on their multimillion business development proposals.
Because this is not a generic / descriptive name, e.g. not a computer high tech description, we are going to always be first in search results when someone types our name. This is like having a name like Starbucks vs. Dunkin Donuts. Ask me for more information on the advantage of not having a descriptive name and when it is best to choose this option. It is not for everyone.