Cabinets Your Way
Brand name and slogan (On Our Way to You, Bringing Cabinets Your Way to You) for this mobile showroom for kitchen cabinets. Also refined brand positioning and wrote messaging points for press release, brochure and website. This name has plenty of “legs,” i.e., we can play on the customization aspect of “Your Way”; the mobile aspect of “On our Way” to you; and impressing upon customer that this is “the best way, the easiest way” to shop for kitchen cabinets.
Challenge was finding a name in a very crowded space that was both descriptive and had a perfectly matching dot com URL and available for trademark.
Sales have doubled since the new name…